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Two Sides: The Truth About Paper
Making the World Paper Smarter: Sustainability Education and Global Impact at TWO SIDES
Promoting paper sustainability in Asia:
Joint mission of Inter-Stater Paper and TWO SIDES
TWO SIDES: A Global Sustainability Initiative to Put Paper in its Place
In the global quest for a sustainable, carbon-neutral and circular economy, paper is often misunderstood. Many people think that paper equals deforestation, that paper products are not environmentally friendly, that paper consumes huge amounts of resources - but these myths are often far from the truth.
TWO SIDES It exists precisely to reverse these misunderstandings.
As a International non-profit organisations (NGOs)Two Sides is committed to promoting the sustainable values of the paper, printing and packaging industries to a global audience through transparent science, environmental data and educational outreach:
Paper is not an environmental problem, but an example of circular economy.
而 Inter-States Paper It's an honour to be TWO SIDES is the only official partner in Asia.The company represents Asia's paper channels, creators and eco-brands to join the global sustainability initiative.
What are TWO SIDES?
TWO SIDES was founded in 2008 by paper, printing, packaging, forestry and papermaking companies from all over the world, spanning Europe, the Americas, Asia, and Australia, and linking over Over 500 international members.
Its mission is to promote the sustainable value of paper through the following three main directions:
1. Dispelling myths: scientific evidence for the sustainability of paper
TWO SIDES continues to work with academics, foresters, and government agencies to publish a wealth of research that debunks common paper myths:
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Myth: Paper is like cutting down trees?
Fact: Europe's woodlands have grown by over 20 per cent in the last 20 years. +58,000 km²It is the size of Belgium. The demand for paper stimulated the planting of more sustainable forests. -
Myth: Paper is less environmentally friendly than plastic?
Fact: The global average paper recycling rate exceeds 70%, is one of the most highly recycled materials in the world. -
Myth: Making paper wastes a lot of water?
Fact: Modern paper mills above 90% use a recycled water system, and the actual water consumption is much lower than generally recognised.
2. Driving the Right Message: Correcting Corporate and Media Misrepresentation
Many companies use the term 'Go Paperless' to mislead consumers into thinking that 'no paper = greener'.
Two Sides has a long history of involvement and advocacy:
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Communicate directly with the organisation and request a retraction of the error message.
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Presenting the right environmental data for banks, telecoms and insurers
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Promoting "Love Paper®" International Education Programme
The results are quite remarkable:
More than 1,500+ companies worldwide have removed false decoupage claims.
Love Paper®: Bringing back the love of paper to the public
Love Paper is TWO SIDES' most recognisable international sustainability campaign, often seen in magazines, metro and outdoor advertising.
Its core philosophy:
Paper is a natural, renewable and recyclable sustainable material, a living medium to be treasured.
Activity Included:
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Creative Images and the Beauty of Paper
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Scientific Environmental Information
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Engaging the public in understanding the sustainable value of paper
Inter-Stater Paper is also helping to bring this project to Asia so that more creators, brands and students can understand the life cycle of paper.
Inter-Stater Paper｜Two Sides Asia Official Partner
Inter-Stater Paper has long promoted sustainable paper, recycling and international paper mill co-operation (Gmund, Neenah, Favini, Mondi, Paptic, Hansol, Takeo, Pepal, Sappi, Tomoegawa/Tomoeriver, etc.), and has played an important role in paper distribution and brand education in Asia.
As a result, TWO SIDES was formally authorised to become Inter-Stater Paper:
TWO SIDES - Asia Official Partner
We represent:
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International Correct Paper and Sustainable Information Delivery
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Bridging the gap between Asian brands, designers, corporations and the printing industry
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Support the promotion of Love Paper® content in Asia
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Promoting sustainable paper culture with global paper mills
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Building a more transparent knowledge platform for sustainable paper materials
This partnership symbolises the important mission of Inter-Stater Paper in undertaking paper education in Asia.
Why is this co-operation important for Asia?
From Taiwan to Asia: Making Sustainable Paper Truly Visible
From Taiwan, Inter-Stater Paper brings the world's most scientific and transparent knowledge of paper sustainability to Asia as the only TWO SIDES official partner in Asia.
We want more people to understand that paper is not a burden, but a natural, renewable, recyclable and sustainable material. When paper is seen again, sustainability can truly move forward.
Asia has the world's largest packaging market, publishing market, and branding community, yet misunderstandings about paper sustainability are deeper and more prevalent than in the US and Europe.
Through this co-operation, Inter-Stater Paper hopes to achieve this:
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Let Asian companies understand:Paper is not an environmental burden, it is a sustainable solution.
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Promote more brands to choose FSC, PCF, recycled paper and low carbon paper products.
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Promoting international sustainability research to connect policy makers with the education sector
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Building a New Culture of Sustainability with the Printing, Packaging and Creative Communities
